Company
Government (NZ)
ROLE
UX/UI Designer
duration
3 Months

KEY IMPACT
TL;DR
Problem
To reduce the risk of shipping an unvalidated structure, the team decided to conduct a second round of IA testing with representative user groups, ensuring the right people could actually find what they came for.
View Website
MY ROLE

Outcome
The tree testing findings were delivered as a structured report to guide the content and product team's decisions on information labelling and organization.
IA Testing

Tree testing results by audience

Structure navigation failure points
Separately, I made targeted UI iterations to the navigation and mega-menu driven by UX principles for findability and future content scalability.
Navigation Iteration

Before

AFTER
Mega-menu Iteration

Before

After
Constraints
Response:
To manage this, I prioritised tasks for the week, broke the analysis into clearly defined tasks, and onboarded additional support using the previously established workflow. This allowed us to work in parallel and delivered clear, actionable insights on time.
Next Step
For a site where users are making high-stakes career decisions, combining analytics with card sorting and periodic tree testing would catch navigation drift as new content are added to the site over time.